# Alex But

> Alex But is an award-winning creative director and founder of NAOS Studio (since 2010): stages, projection mapping and data stories for cities, heritage sites and energy leaders. Now building UrbanClimate OS. Based in Alicante, Spain.

Alex But (Alex Butenko) is a creative director based in Alicante, Spain. He founded NAOS Studio in 2010 and has spent twenty years on stages, projection mapping, ceremonies and immersive installations for cities, heritage sites and energy companies (QatarEnergy, HIPA, Manege, LEAP). He is now building UrbanClimate OS, a digital-twin platform that maps urban heat, and the Showline and toreel tools.

## Key facts
- Role: creative director, founder of NAOS Studio (naosstudio.com)
- Location: Alicante, Spain (38.35°N, 0.48°W)
- Awards: Eventex 2025 Gold (HIPA24 ceremony); Telly Awards 2025 Silver and Communicator Awards 2025 Award of Excellence (Ras Laffan groundbreaking); Guinness World Record 2016 (biggest 3D projection mapping area); Circle of Light 2012 Grand Prix
- Contact: hello@alexbut.com · https://www.linkedin.com/in/alexbut/ · https://www.instagram.com/alexbutvision/ · https://www.behance.net/alxbutenko

## Projects
- [QatarEnergy · six inaugurations](https://alexbut.com/work/qatarenergy/): For four years NAOS Studio designed the guest experience of QatarEnergy’s national ceremonies: concept, content, interactive installations, programming and…
- [HIPA 2024](https://alexbut.com/work/hipa/): Show content and the opening video for the awards ceremony of the Hamdan International Photography Award. The season’s theme was sustainability, and the…
- [Manege · light shows](https://alexbut.com/work/manege/): A multi-year public programme of façade mapping on one heritage building. Twelve shows over six years, more than 200 scenes, every one of them built to the…
- [Guinness World Record · largest 3D mapping area](https://alexbut.com/work/guinness/): A Guinness World Record for the largest 3D projection mapping area: one continuous image across a 19,000 m² façade, watched from the water.
- [DREAMIA](https://alexbut.com/work/dreamia/): DREAMIA is a conceptual world: a parallel reality free from privilege and inequality, and an invitation to build a fairer one together.
- [HOME UKRAINE](https://alexbut.com/work/homeua/): HomeUA is a phygital NFT project created to fund a real settlement of modular homes in a safe region of Ukraine for people who lost their homes in the war.…
- [LEAP 2026 · Integrated Dawiyat stand](https://alexbut.com/work/leap/): Six surfaces on one timeline: LED wall, sphere, floor, rings, touch showcases and a physical city model, in English and Arabic.
- [Deepstack · poker stage](https://alexbut.com/work/deepstack/): Stage design for a poker broadcast studio: LED walls, table and content, from the empty room to the tech pack.
- [John Legend · Live in Qatar](https://alexbut.com/work/johnlegend/): LED content for the concert.
- [e& capital · kinetic LED content](https://alexbut.com/work/etisalat/): Content for a kinetic LED installation presenting e& capital: brand motion in the group red, fund figures and investment themes, cut to the moving screen…
- [CyberQ · launch show](https://alexbut.com/work/cyberq/): A launch show for CyberQ on four surfaces at once: a wide main screen, a floating sphere and two side screens that slide across the stage, plus lasers and…
- [Al Rabigh Logistics Oases](https://alexbut.com/work/rabigh/): Interactive masterplan model: 25+ m², three surfaces and a touch panel.
- [Rebirth vol. 2 · Shining Shanghai](https://alexbut.com/work/shanghai/): Projection mapping artwork celebrating Ukraine at an international light festival.
- [Formula 1 Qatar Grand Prix · fan zone](https://alexbut.com/work/f1/): Fan-zone concept for the Grand Prix, “geometry of speed meets geometry of heritage”: racing light-trails merged with Qatari arches into one modular system…
- [FIFA Congress · 2034 host announcement](https://alexbut.com/work/fifa/): Storyboard, concept design and ceremony video.
- [CONTEQ Expo 2024](https://alexbut.com/work/conteq/): Venue concept and a full preview of the opening show on 10 screens.
- [AlUla · corporate awards evening](https://alexbut.com/work/alula/): Content design for an awards evening.
- [AFC Asian Cup Qatar 2023](https://alexbut.com/work/afc/): Ceremony previz and screen content.
- [Qatar National Day](https://alexbut.com/work/qnd/): Volumetric holographic installation with kinetic screens.
- [Qatar Airways · FIFA 2022 gala dinner](https://alexbut.com/work/qafifa/): 25+ animations for the gala dinner.
- [Basilica Cistern · UNESCO](https://alexbut.com/work/basilica/): Concept and storyboard for a show inside the cistern.
- [Kygo · live visuals](https://alexbut.com/work/kygo/): LED content for four songs.
- [Floriada · arena show](https://alexbut.com/work/floriada/): Arena festival show with an LED floor.
- [SABIC · gate projection](https://alexbut.com/work/sabic/): Projection content for the gate.
- [Madinah hospital opening](https://alexbut.com/work/madinah/): Façade mapping and opening ceremony.
- [Al-Jouf · history films](https://alexbut.com/work/aljouf/): Animated films on the history of the region for a museum.
- [Rebirth · Kyiv Lights Festival](https://alexbut.com/work/rebirth/): 3D mapping on a historic building. Festival finalist.
- [Alfa Future People festival](https://alexbut.com/work/alfa/): Stage visuals and DJ content.
- [Global Boxing Forum & Super Series](https://alexbut.com/work/boxing/): Arena shows with mapping, plus a concept for the series.
- [Kyiv Smart City Forum](https://alexbut.com/work/kyivsc/): Five screens as one canvas, seven chapters of city data: 1551 hotline, e-petitions, participatory budget.
- [Orion Hall · 360° immersive show](https://alexbut.com/work/orion/): A 360° projection show for a private luxury event: one panoramic canvas wrapping the whole hall, with winged figures, cosmic skies and landscapes built in 3D…
- [TAPI · immersive hall](https://alexbut.com/work/tapi/): 360° immersive hall with projection.
- [Legend of Boxing · award show](https://alexbut.com/work/legendbox/): Award show built around an LED cube.
- [Tsaritsyno palace · mapping concerts](https://alexbut.com/work/tsaritsyno/): Four productions on a 9,216 px wide canvas, concerts of up to an hour.
- [Ostankino tower · festival opening](https://alexbut.com/work/ostankino/): Mapping on a 540 m tower with a screen on the pond.
- [EPICENTER · CS:GO & Dota 2](https://alexbut.com/work/epicenter/): Opening ceremonies and stage content, motion capture.
- [Central House of Artists](https://alexbut.com/work/cha/): Façade mapping.
- [Rowing canal · festival closing show](https://alexbut.com/work/rowing/): A 52 × 118 m structure, 800 t.
- [RESO · 25th anniversary gala](https://alexbut.com/work/reso/): Stage content for a large hall.
- [Fixiki in Wonderland · New Year show](https://alexbut.com/work/fixiki/): Screen, stage and live actors in one show.
- [Oriflame · arena conference & gala](https://alexbut.com/work/oriflame/): Arena show content.
- [Johnson & Johnson · panoramic projection](https://alexbut.com/work/jnj/): Panoramic conference projection.
- [Central Children’s Store · Toy Story mapping](https://alexbut.com/work/toystory/): Façade mapping for a family audience.
- [Coca-Cola × Panasonic · Iceberg Palace](https://alexbut.com/work/cocacola/): 3D mapping on a 3,900 m² façade.
- [Icebreaker · Arctic exhibition](https://alexbut.com/work/icebreaker/): Interactive exhibition on permafrost: 1,000 m², two languages, UI, 3D and simulators.
- [IBM Business Club · stage mapping](https://alexbut.com/work/ibm/): Mapping on the stage set.
- [Transformation Forum · screens on robots](https://alexbut.com/work/robots/): Screens carried by industrial robots.
- [Miss Office · stage scenography](https://alexbut.com/work/missoffice/): Virtual scenography on stage screens.
- [Tsvetnoy · Christie MicroTiles installation](https://alexbut.com/work/tsvetnoy/): Content for a Christie MicroTiles video wall in a department store: a modular screen built from tiles, and abstract 3D graphics for the autumn/winter 2014…
- [McDonald’s · business events](https://alexbut.com/work/mcd/): Five events from Malta in 2013 to 2016: mapping, gala and conferences.
- [Tissot T-Touch · immersive cube](https://alexbut.com/work/tissot/): Immersive projection cube for the watch launch.
- [Legend Fighting Show](https://alexbut.com/work/legendfight/): Projection on a cube above the ring and show design.
- [Bibliotheca Alexandrina · 3D mapping](https://alexbut.com/work/alexandria/): Open-air show within the EU ENPI CBC MED programme.
- [Almaty · façade mapping](https://alexbut.com/work/almaty/): Façade mapping content.
- [Circle of Light festival](https://alexbut.com/work/col2012/): Five works. Grand Prix, 1st and 3rd place.

## Concepts
- [Red Sea International Film Festival 2026](https://alexbut.com/work/rsiff/)
- [Abu Dhabi Finance Week 2026 · opening ceremony](https://alexbut.com/work/adfw/)
- [QNCC · concert stage](https://alexbut.com/work/qncc/)
- [Expo 2030 Riyadh · stage content](https://alexbut.com/work/expo2030/)
- [Football strategy launch · sphere stage](https://alexbut.com/work/ksafootball/)
- [GPCA Legacy Award · tribute film](https://alexbut.com/work/gpca/)
- [Saudi Media Forum 2026 · stage](https://alexbut.com/work/mediaforum/)
- [Peugeot · Venice light show](https://alexbut.com/work/venice/)
- [Golden Pass LNG · inauguration](https://alexbut.com/work/goldenpass/)
- [e& · GITEX Global 2025 booth](https://alexbut.com/work/gitex25/)
- [FIFA U-17 World Cup · players lounge](https://alexbut.com/work/u17/)
- [Lawh Wa Qalam · museum opening mapping](https://alexbut.com/work/lawhqalam/)
- [RTA · stage show](https://alexbut.com/work/rta/)
- [Qatar Tourism Awards · drone show](https://alexbut.com/work/drones/)
- [TII · GITEX Global 2024 stand](https://alexbut.com/work/tii24/)
- [Qatar Steel · anniversary celebration](https://alexbut.com/work/qsteel/)
- [Asian Winter Games · handover to Trojena](https://alexbut.com/work/harbin/)
- [Global Summit · immersive tunnel](https://alexbut.com/work/maha/)
- [Geneva International Motor Show Qatar · venue](https://alexbut.com/work/geneva/)
- [Expo 2023 Doha · stage](https://alexbut.com/work/expodoha/)
- [FIFA World Cup Qatar 2022 · Final Draw & Congress](https://alexbut.com/work/fifa22/)
- [Burj Khalifa · façade show](https://alexbut.com/work/burj/)
- [Riyadh City Boulevard · seasonal activations](https://alexbut.com/work/riyadhblvd/)
- [Lusail Stadium · pitch projection](https://alexbut.com/work/lusail/)
- [Lusail Boulevard · Ramadan installations](https://alexbut.com/work/lusailramadan/)
- [Luminous Galaxy · interactive space exhibit](https://alexbut.com/work/luminousgalaxy/)

## Optional
- [Sitemap](https://alexbut.com/sitemap.xml)
- [UrbanClimate OS](https://urbanclimate.es/)
- [toreel](https://toreel.org/)